The primary purpose of a consumer (public) show is to bring buyers (consumers) together with sellers of goods and services. Consumers benefit from a diverse product mix, expert advice, education and entertainment. Sellers benefit by consumer purchases, product and brand awareness, public relations, research and development, and product testing.
Our goal for our sponsors is simple: to create effective partnership packages for helping you access more of your markets, introduce new items, and sell more of your products, & services. In past years, we have achieved results for partners like True Value, Kitchen Aid, Icynene, All-Clad Cookware, Lowe’s, Home Depot and Bank of America. Today, with over 25 shows across the country, including Canada, we have the financial resources and expertise to achieve results for you.
Your company can take advantage of these sponsorship packages which would incorporate your company into our large, advertising campaign typically valued a hundreds of thousands of dollars per market. Additional advertising schedules on TV and radio will promote your company as well as spotlight your company’s participation in the show.
Why Be a Sponsor?
- Entrance Unit Relationship Building
Entrance unit relationship building gives you the opportunity to instantly share your corporate advertising message with consumers and build brand loyalty with consumers one on one.
- Brand Awareness
By becoming a sponsor, you have the power to build your brand awareness as well as build credibility with the consumers. Consumers are more receptive to the qualities of your products or services when they attend our shows to gain more information.
- Boost Employee Morale
These events can excite your employees by directly involving them in the creation of the on-site experience. Participation can depend on the employee’s performance or through an in-house promotional program.
Show Technology events drive sales both during and after the event from image recognition. Unlike advertising, sponsorships provide an opportunity to liquidate the costs of the program through on-site sales, bounce back programs and vendor support through cross-promotional rights.